Authors talk about author merchandising (or, more colloquially, swag). They discuss where to produce the merchandise, the benefits and pitfalls of certain items, and the importance of quality and uniqueness.
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Panelists talk about what buzz is and how to generate it.
An author discusses the differences between traditional and independent publishing and the benefits and drawbacks of each path.
Middle school teacher and author Kimberly Dana speaks on how to teach suspense writing to children in a digestible way. Topics they need to understand include how to use setting, building up tension through time, and the “Magic of Three.”