Panelists discuss how to make writing a business by promoting your book.
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Authors talk about author merchandising (or, more colloquially, swag). They discuss where to produce the merchandise, the benefits and pitfalls of certain items, and the importance of quality and uniqueness.
Elysse Wagner goes through various social media platforms like BookTok, Facebook, and Instagram, discussing multiple media and marketing tactics. Her insights cover how to engage audiences and maximize reach effectively.
A panel of Southern writers talks about what makes a "Southern" book different from others and their distinct Southern styles.